Vaccine Hesitancy Journey Example

By Stephen, 10 May, 2021

A Small Brazilian Town Is Beating Covid-19 Through a Unique Experiment describes the benefits of getting vaccinated early.

This is a great article to share in vaccine-hesitant social media circles. I'd recommend not blasting your opinion: make the goal that a few people read it, rather than telling people which team and which side the article supports before reading it.

The perhaps add a comment at the end that empathizes with the people you hope to reach:

We were all nervous whether the vaccines would work: it's been long enough that now we see the results."

The metaphor is that you are on a shared journey: You and the reader start together nervous if vaccines will work, and then journey to a new conclusion together. No one was "wrong," no team scores points off another team.

Techniques