contrasting framing techniques

The Choices When Framing: Your Values or Theirs? (1)

What's the best way to frame political arguments? Some argue that we should tell stories that express our own values strongly — preferably with many voices repeating and reinforcing the same story; this is the approach in George Lakoff's Don't Think of an Elephant. At the opposite end of the spectrum, we hear advice as in Jonathan Haidt's The Righteous Mind (and Moral Foundations Theory) to spend more time listening to conservative opposition and coming to understand their values — more empathy, more compassion.