George Lakoff talks about framing the issues: "protections," not "regulations." This article expands on George Lakoff's advice on framing.
Two article-variants (here and here) I'm working on. Feedback welcome. Should they be combined? Any points really catch your attention? Have metaphors to add to my lists?
In Why Trump, George Lakoff divides the Republican party into White Evangelicals, Pragmatic Conservatives, and Laissez-faire free-market proponents. All three flavors of conservatism think about government using a strict father metaphor.