A variety of flavors of American white nationalism are on the rise. The Republican President has waffled about how evil Nazis are, often comparing them to the people protesting them. The racism-apologist frame is that this is a free-speech fight. That people giving Hitler's sieg heil salute and Americans who oppose them, if they get into a brawl, are equally at fault.
Making finite requests, that don't force people to examine their loyalties but focus on one concrete step. Doing some action together, so we all feel like one team again.