Don't get distracted into mostly talking about what you hate, or you are repeating and solidifying those ideas.
Anat Shenker-Osorio: “There are certain principles of effective, and persuasive and galvanizing messaging that we see over and over. The first is say what you're for, say what you're for, say what you're for. The Democrats' messaging problem, and how to fix it.
The order you say things in matters. Start with the "why" not the what. If you are going to talk about something other than your own vision, sandwich it in the middle. And end with the how. Anat Shenker-Osorio describes this as: values, villain, vision. I think about how Nonviolent Communication encourages you to describe feelings before needs or requests: start where your heart is, before you get into squabbles with villains or describing the details of what needs to be done.