mainstream media

The conservative frame for left-of-Fox enormous profit-driven news corporations: corporate media is a progressive frame.

Say you want to convince people who love skiing. Who do you hire as your spokesperson? Probably a skier.

Reporters tend to be liberals — the face of what is called MSM, Mainstream Media, or Corporate Media.

The people on tv are not the people doing the hiring. The front line workers, like almost all industries, are more liberal than their bosses. And as a mix of journalism majors and Hollywood, the front line workers do tend liberal.

Most mainstream corporate media have overlapping layers that are often in contradiction:

By Stephen, 5 October, 2020

The media has difficulties countering lies. George Lakoff recommends countering lies with "Truth Sandwiches":

START. Start with the truth. MIDDLE. Indicate the lie is a lie. FINISH: End with the truth. If you don't do that, if you just repeat a slogan and say it is false, it tends to become even stickier in listener's minds.

The media also has difficulties reporting fairly in unbalanced situations. Media want to examine both sides, to be seen by viewers as having examined both sides. What if the news isn't balanced? What if one side does all the lying? When the truth is one-sided, reporters report in a heavily biased way just to look not biased. We should add a "Standards Sandwich" to the "Truth Sandwich."