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Two recommended communication techniques are to isolate trolls and to stick to your frame and values. These ideas are often in tension:

For example when neo-Nazis and white nationalists grab torches and march through our streets, we can isolate them and their supporters relatively easily, or talk about institutionalized and unconscious bias — where we have a lot of work to do before there is near-universal agreement.

What would it look like if the Democrats were more idealistic and stuck to their values with more oomph? What would it mean if they were pragmatic and tried to succeed even when we don't all agree about everything?

The Democrats's new slogan is here, "A Better Deal: Better Skills, Better Jobs, Better Wages."

Let’s break this down: What is the frame? Who is the implied speaker? What does it assume about the audience?

If conservatives believe one thing, it’s that government shouldn’t be able to take your property arbitrarily. At least, that was when conservatives believed in something.
—Robert Reich, a post going to thousands of progressives, on civil forfeiture.

This act by the Trump administration is a moment when conservatives distrustful of government just might be ready to have had enough. But our progressive leaders encourage us to assume the worst right from the beginning, to reinforce and remind and conservatives that we are on two teams and our team just scored a point. This is a moment when we can instead come together, act together, be one team again, across the partisan divide.