The Competing Frames of Clinton and Sanders
The First Rule of the Bernie Or Bust Club is never say the word "Bust."
The Democratic Party, after having a surprisingly mature start to the primary season, is about to tear itself apart. These frames aren't just angry, they are disrespectful. BernieOrBust pretends to be talking to the DNC, but a huge portion of the Sanders base including volunteers (and likely including Sanders) will be very upset if the Sanders primary plays even a small role in a Republican victory. And "Just Vote Blue" is basically saying "shut up."
What are the real messages, how could each of these movements be reframed to work?
Online comments are one of the worst places for mind-changing conversations. A key techniques to get around this: create your frame and question, but leave it open ended, requesting the reader to draw the conclusion. The example below is in response to someone who believes Sanders is a lost cause because he is too far left:
The United States isn't fully ready for women to break the glass ceiling, to hold power. As Hillary Clinton aims for a leadership role, it is bringing out ugly speech that exposes more than name-calling.
Sanders twin goals are to build a movement bursting with enthusiasm and swing swingable voters -- without his movement's bursting enthusiasm offending those swingable voters. The primary seems to be a race against time and and isolation within his demographics.
I think the military is going to face increased threats from global warming. But I'm not right messenger to say that to someone who thinks liberals and scientists are in cahoots. Somewhere a conservative general has read the science. This is a very short blog, hoping for your comments: who are good messengers, when a liberal voice is not the right voice? Please list your favorite Christians for tolerance and charity, veterans for peace and a stable planet, conservatives opposing monopolies and crony-capitalism.
According to cognitive scientist George Lakoff, liberal and conservative politics is a struggle carried out in metaphors, the nurturing parent and the strict father. So how have conservative frames and metaphors evolved to allow Trump so much success?
Two article-variants (here and here) I'm working on. Feedback welcome. Should they be combined? Any points really catch your attention? Have metaphors to add to my lists?
In Why Trump, George Lakoff divides the Republican party into White Evangelicals, Pragmatic Conservatives, and Laissez-faire free-market proponents. All three flavors of conservatism think about government using a strict father metaphor.