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What Hillary Clinton Needs to Say to Beat Donald Trump by Julie Sedivy is an detailed plan of how the Clinton campaign could be framing its message to reach across the partisan divide. Twelve years after George Lakoff wrote Don't Think of an Elephant, the Democrats still don't bother to frame their message, they still don't put their core values front and center. Why not?

This week Trump is fat-shaming  —  and now other people are fat-shaming Trump back, pointing out his hypocrisy. Unfortunately, calling out hypocrisy doesn't undermine shame-based politics. Historically hypocrisy seems to be nearly a requirement for using shame to build political movements:

This is a framing exercise, exploring why PolitiFact says Clinton lies much less than typical politicians, yet she still has a terrible reputation? Part of a series looking at how lying is framed, rather than fact-checking as PolitiFact does.

Step 1: Think of 2 or 3 lies by Clinton. And half a dozen by Trump. Write them into a comment below.

Imagine that instead of this being an election, it's a sport, and they are athletes from your favorite team. Plus maybe you and they have all been drinking.

Many Sanders supporters claim there is no difference between Democrats and Republicans. As I write, Democratic Congresspeople are holding a sit-in to demand gun control while Republicans after Orlando still march under the NRA’s orders. 

Today they are calling the Republicans out, demanding change, leading. Today there is no doubt there is a difference, and lives are on the line. When corporate give-aways are on the line, it’s much harder to tell the difference.